|
Have you ever been browsing through a magazine or catalog when one advertisement just catches your eye and makes you keep reading simply because of how enticing it's written? Have you ever bought something you may have thought to be “silly” or “unnecessary” beforehand just because this same enticing ad changed your mind about the product?
Read the rest
Studies have shown that people more often buy based on impulses of emotion instead of logic. For instance: how many people do you know of that have purchased a more expensive car that had the same stats a less expensive car just because of the brand? The FEATURES on the cars are the same, however the BENEFIT of others envy overshadows any logic of the reduced price on the less popular car. The long term goal of any marketer is to find out how he or she can expose this fact to maximize their marketing potential.
Read the rest
What exactly do you think about when reading this headline? Does it spark interest, or does it sound boring? Recent studies have stated that 80% of readers will stop reading your copy if your headline cannot command their attention and make them continue reading. The headline above would most likely make many readers stop reading. The title is very vague in the way it describes the information. A “health discovery”, in actuality, could be something as trivial as a new snoring remedy (Fascinating, huh?).
Read the rest
In this day and age a good amount of business is being done online. Because of how the internet is structured and how fast two people can transfer information - the world wide web is a perfect venue for many ventures. However, along with many good and honest businesses being conducted online, there are many shady ones as well. As the internet grows, there will be more and more scammers lurking around waiting to trick unsuspecting customers out of their money. This is why it has become increasingly hard, and has made more and more people reluctant to do business online.
Read the rest
The online world is a vast sea of a marketplace. In the new age, whenever someone wants to buy something, the first thing they do is fire up their computers and head over to good 'ol internet explorer to find out more information. The problem is with SO many competitors online, how are you making sure that your sales letter is enticing enough to get read completely and convert into a sale? This is the main struggle that online marketers run into when they are trying to sell a product online. The product could be the greatest thing since sliced bread, but if you do not market it in the correct way it will go unnoticed.
Read the rest
| 
